Twenty percent of adults in the U.S. will order their Thanksgiving meal or specialty ingredients to make it online, either for delivery or in-store pickup, according to the latest data from market research firm NPD Group.
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While turkey will remain the star of the Thanksgiving Day meal, unconventional fixings such as garlic habanero, harissa, and entrees that take the place of meat for vegan/vegetarians — like meatloaf made from Impossible Foods' plant-based ingredients — will have supporting roles as more grocery stores and meal kit delivery services appeal to niche diets, according to NPD data.
"With consumers more health-conscious than ever, the holiday meal is growing healthier too. It’s not unusual to have grandma serve gluten-free dressing with an alternative-protein ‘meat’ course and dairy-free butter on the organic potato puree," Phil Kafarakis, president of the Speciality Foods Association, told FOX Business, adding that consumers will find more niche-based options that appeal to people following meatless, keto or vegan diets.