Pizza is one of the easiest fast foods to eat. It basically comes with its own tray with a cardboard pizza box. But this pizzeria is taking things to a new level with their latest innovation in serving and eating pizza. They created a pizza box that turns into a food tray that you can take with you as you eat your food in bed. It is a perfect invention for those that want to binge watch and enjoy a snack in bed at the same time.
Boston Pizza’s clever invention was made when the pizza restaurant teamed up with an advertising company to design the pizza box that could be used in any and all places. With a simple fold and tuck, you can create a stand on either end of the pizza box. Anyone can place the pizza box over their legs and enjoy the meal while still relaxing in bed.
“It’s a simple idea, but a lot of thinking went into making sure it would actually work,” said Paul Little, creative director at John St ad agency, “There were a lot of factors to consider. It had to be high enough to fit over a person’s legs and low enough to comfortably eat out of. We had to compensate for the average depth someone sinks into a bed versus the average leg width, average pizza weight, the list goes on and on.”
“It sounds ridiculous, but knowing some lucky people are going to be able to comfortably eat pizza in bed makes it all worth it.” he added.