As children, many of us preferred the classic peanut butter and jelly sandwich for a nice snack. It’s a classic combination that we have all grown up with. But for Mike Hottinger, it is something that he thinks he can invest into as a restaurant. Hottinger is a Wisconsin real estate investor, but he wants to move into the restaurant business and make one of his favorite sandwiche the cornerstone for his new eatery. The trouble with setting up a business like this is that the sandwich is easily made at home, so why would people go out and buy it from a restaurant?
Hottinger thinks he can make his sandwiches more alluring by providing the best in quality ingredients. He believes that this venture is more than just a pipe dream. He has even done the research to support his business. According to 2016 survey, the average American eats 3.36 peanut butter and jelly sandwiches a month. He has already begun advertising for employees and has applied for city approvals for his business venture. He has even filed for a trademark on the name of his restaurant: The Peanut Butter and Jelly Deli. If all his plans come together, he will have the deli open by the end of the year.
“Our plan is to bring peanut butter and jelly to a higher form,” Hottinger says. “We’re going to have about 10 different nut butters that we’re going to be grinding in-house every day. It is going to be very fresh, fast, affordable. We’re working with a small-batch local jelly manufacturer. We’re going to have about 70 different jellies and jams to choose from.”