Justin Timberlake: Southern Hospitality
Southern Hospitality has gone through more concept changes than the co-owner and franchisee Justin Timberlake’s career. What originally started as an “elevated” classic barbecue restaurant eventually turned into a quick service tourist trap that charged Manhattan rent prices for small plates of ribs. Lately, Southern Hospitality has gone through some serious changes.
After opening a fast-casual style restaurant in Denver, Colorado, it seems like the franchise is starting to step away from plated meals and focus on counter service to-go orders. Regardless of the direction the restaurant is going, Timberlake is consistently taking steps back from the concept to focus his time and energy on investing in young musicians.