Mark Wahlberg: Wahlburgers
When Shake Shack started to build in popularity, Mark Wahlberg and his brother Donnie though it would be a good idea to start copying their design but with some added Bostonian flair. While the menu at Wahlburgers is actually pretty good and simple, and they try to source their ingredients locally and make all of their pickles and fermented products in-house, this restaurant chain is failing quickly.
The Wahlbergs tried to spread their business too quickly, and their real estate decisions were hasty and expensive. Currently, they are rebranding, but the Berg-boys are unsure whether the restaurant business is sustainable for them.