IHOP
The only day you should go to IHOP is the annual “Free Pancake Day” celebration that isn’t really advertised because IHOP is on the out business-wise. Unsurprisingly, the whole IHOB publicity stunt didn’t help the chain whatsoever, it actually hurt them in the long run. Their new idea demonstrated that their burgers are just as underwhelming as their pancakes, and that is where the true problem lies.