The new standalone app allows you to send photos to your close friends list.
Instagram’s new standalone app called Threads allows quick image and video messaging to your close friends list. The company is pitching the app to people who want to send pictures of themselves of what’s going on in their day to their friends…all day long. This may not be you, and it may not be me, but there is certainly a market for it among teens and young adults.
A one-on-one messaging app for close friends on Instagram fits very nicely wiht the vision Mark Zuckerberg unveiled this spring for a privacy-focused version of the internet with private messaging as a centerpiece. Threads also is a direct competitor to what Snapchat has been uniquely successful at, private messaging for young people who want to send photos back and forth all day. Even the name “threads” feels like a swipe at Snapchat’s “streaks.”