In the wake of the brutal wildfires that tore through Northern California in November, businesses and community members are getting creative to raise money in order to rebuild what was lost.
One local brewing company, Sierra Nevada Brewing Co. created a special IPA called Resilience with the intention of donating all the proceeds raised from the sale of the brew to benefit wildfire victims. Sierra Nevada Brewing Co. asked other brewers to sell Resilience to their customers to raise additional donations for the cause.
They initially expected around 300 brewers to agree to sell the IPA, but when the beer was made available to the public in December, they had more than 1,500 other breweries around the country on board.
They’re estimating that the beer sales will raise almost $15 millions for wildfire relief, which will then be donated back to the Golden Valley Community Bank Foundation dedicated to victims of the Camp Fire.
“Our suppliers donated ingredients to every brewery nationwide,” said the brewer’s website. “Wholesalers and retailers agreed to carry the beer and donate every dollar they received. All of them agreed to do this for free to benefit people they had never met.”