Record-Breaking PR Stunt Ends in Citywide Chaos

Day of the Launch

Of the 2,500 Balloonfest volunteers, most were students. In preparation for the event, they spent the entire morning of September 27, 1986 pumping helium into balloons. The media swarmed Public Square, interviewing organizers, participants, and observers alike. In only a few short hours, catastrophe would strike.

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The More You Know

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Post originally appeared on Upbeat News.