Millennials Are Willing to Spend a Surprising Amount to Party on New Year's Eve

By 7 months ago

For millennials, material objects are less important than lasting memories and new experiences. New Years' Eve is no exception to the rule. In order to celebrate the turn of the decade, people ages 23 to 38 are willing to spend, on average, $228.10, according to a recent survey.

Millennials are known to spend less than their predecessors in general, but the average American spends only $185.60 to hit the town on New Year's Eve—about $42 less than a millennial on a New Year's outing.

The willingness of millennials to splurge on these kinds of memories has to do with the way 2019 played out for many of them. Nearly 70% of millennials reported that this year was more stressful than it was in prior years. However, only 57% of Americans as a whole say that 2019 was more stressful than usual.

There are several very real and very exhausting sources of anxiety for the millennial generation, including health care, mass shootings, and the political climate, which Americans reported as their most frequent stressors, according to a 2019 study from the American Psychological Association.

With the stress of the year behind us, 45% of Americans said they would be willing to spend more than normal on a "memorable" New Year's Eve, while 51% said they would travel to another city to celebrate. This could be because they're feeling more positive about the upcoming year.

A survey found that 73% of Americans feel more optimistic about 2020 than they were going into 2019. 80% of millennials agree.

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