James Charles Loses over One million Subscribers in One Day After Falling out with Tati Westbrook

The beauty community is bearing witness to what could possibly be a revolution.

Tati Westbrook, longtime beauty guru within the YouTube makeup community, posted a 45-minute video titled “BYE SISTER …” on Friday in which she expressed the ways by which she felt James Charles had wronged her as both a friend and a mentor.

The beef began when Charles posted a sponsored advertisement for a competing brand to Westbrook’s own company. Although many believe Westbrook initially overreacted, she then detailed the variety of occasions on which she was repulsed by Charles’ behavior both publicly and privately.

Charles responded in his own video apologizing for ruining the relationship between them. Despite his public apology, he has lost over one million subscribers in 24 hours.

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