Glory, Gold and Glitter
That is until he became the most interesting man in the world. When Goldsmith started making commercials with Dos Equis, he singlehandedly increased their profits by 15.4% in one singular year. His original contract stated that he was to get $1 million from Dos Equis for doing the commercials, but it's assumed that they sent him a little thank you for making the company so profitable.