The trend of using liquified oats in lattes has quickly become more vogue than using almost milk, which already outshone soy milk as the hip, health-conscious way to drink espresso.
Oat milk is objectively hot right now, led by the U.S. arrival of Swedish company Oatly. The company brought its oat drink to the states starting at Intelligentsia coffee shops last year. Now, the gluten-free and sugar-free product is available in upwards of 2,200 coffee shops and 1,000 grocery stores across the country.
Starbucks has started offering oat milk in Europe this year but has yet to bring it over America.
“Customers get angry and won’t come in if we don’t have oat milk,” assistant manager at West Hollywood spot Coffee for Sasquatch, which opened last October with a menu that included Oatly.