Nike Empowers Hijab-Wearing Women In All-New Ad

Nike has since gained a lot of positive attention for its recent ad, although some just can't help but criticize the company, calling it hypocritical.

Nike Middle East just unveiled an empowering ad featuring female athletes in Hijabs earlier this week, and it’s an absolute must-see.


The ad starts with a woman nervously looking outside her door before deciding to go out for a run. Then, the scene cuts to another woman wearing a hijab, this time skateboarding down in the middle of a street. A montage of female athletes soon follow.

The narrator then praises all the athletes for ‘defeating the odds.’

Truly empowering stuff.

Be sure to check out the full ad below:

The new ad is also in line with the company’s renewed focus on equality and follows another ad titled “Equality” starring Lebron James and Serena Williams released earlier this month.

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Nike Empowers Hijab-Wearing Women In All-New Ad

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